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About Raven Moon Marketing

We see what others miss.

Raven Moon Marketing helps firms, practices, and brands in high-trust industries grow with clear strategy and honest work.

Our story

Held to a higher standard.

Raven Moon started with a simple observation: businesses in legal, medical, tech, and retail are held to a higher standard, but most agencies market them like everyone else.

We kept seeing the same pattern. Firms and practices with real expertise were handed generic playbooks: recycled templates, inflated claims, and reports full of numbers that didn't connect to new clients or patients. In industries where reputation is everything, that approach doesn't just underperform. It puts trust at risk.

So we built the agency we wished these businesses had. We learn the rules of your field before we write a word, we say only what you can stand behind, and we measure success by the conversations our work makes easier.

Based in Anaheim, California, we work with clients across Orange County and beyond.

Why “Raven Moon”

Why we are called Raven Moon

Ravens are among the most observant, problem-solving birds in nature. They watch, learn, and find solutions others overlook.

The moon brings light to the dark, turning what's hidden into something you can see clearly.

That's our job: observe your market closely, then bring clarity to the path forward.

What we believe

The principles behind the work.

  • Specialize, don’t generalize.

    We focus on four industries so we understand your rules, buyers, and pressures from day one.

  • Trust is the product.

    In regulated fields, a single misleading claim can cost more than a campaign earns. We market honestly.

  • Clarity beats complexity.

    You’ll always know what we’re doing, why, and what it’s delivering.

  • Results compound.

    We build marketing that keeps working, not campaigns that fade.

Meet the team

The people behind the work.

  • Headshot of Kristina Salinas

    Kristina Salinas

    Founder & Principal Strategist

    Kristina Salinas is a marketer with nearly 20 years of experience in legal, retail, tech, finance and nonprofit work. She’s committed to the 4 Ps, makes sure each client’s E-E-A-T is top tier, and measures success in real numbers, not just data. She’s invested in every client, and their wins are her wins. She’s based in California with New England roots.

  • Nicolas Salinas

    Technical Strategist

    Nicolas brings 14 years of experience in tech, much of it spent building and leading SaaS-driven testing projects that keep complex products reliable at scale. He applies that same systems thinking to marketing, creating work that is measurable, well-instrumented, and built to last. Away from the screen, you’ll usually find him outdoors.

Let's see what we can find together.

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